6 Handpicked Ways to Find Keywords for Link Building

6 Handpicked Ways to Find Keywords for Link Building

6 Handpicked Ways to Find Keywords for Link Building

You may be familiar with keyword research and the importance of using keywords in your content.

However, did you know that keywords also play a major role in link-building?

For SEO purposes, an effective link-building strategy is crucial to improve traffic for different pages on your website. It also helps search engines navigate your website effectively, improving your overall ranking.

But you cannot just add links for random keywords. 

The keywords you use for your link-building strategy have to be relevant to:

  • The article you are including it in
  • The link or article that it will link to

Sounds complicated? Don’t worry!

We will explore keyword research for link-building in more detail in this guide.

1. Find “Linkable” Keywords

When it comes to link building, our approach is slightly different. Forget chasing high search volumes. Instead, we will focus on linkable keywords or phrases that naturally attract backlinks.

Here are two ways to identify these:

1. Use topical keywords + modifiers

Let’s consider that you are looking for a broad range of keywords around “digital marketing.” 

But instead of just targeting the actual keyword, you can add topical keywords or modifiers that make it more contextualized.

Topical Authority doesn’t just help you rank higher and get considered an expert source, but it also helps you position your content to generate more backlinks.

For example, instead of just targeting “digital marketing,” consider “best digital marketing tools for small businesses” or “ultimate guide to digital marketing in 2024”.


These are specific and the kind of topics people are looking to reference in their content. To find these keywords, you can use online SEO tools such as Keyword Profiler to uncover linkable keywords based on search intent, organic search queries, and social media mentions.

2. Reverse-engineer competitors

Another approach to keyword research is to understand how your competitors are doing it. You can use tools like Ahrefs or SEMrush to analyze competitor backlinks and identify the keywords they rank for. You may then use similar keywords for your blog or optimize accordingly.

2. Select Keywords Based On “Link Insert” Priorities

Remember those guides and resource pages that seem to garner backlinks effortlessly?

There’s a reason for that! 

Specific keywords can unlock a flood of high-quality incoming links, and it’s all about understanding “link insert” priorities.

For example, think of words like “Best”, “Top”, “Guide”, and more. If you have a killer guide on “10 SEO Tools for E-commerce Entrepreneurs”, it’s more likely to be included in a “Top 15 Marketing Tools for Online Businesses” listicle than a generic article on “SEO basics.”

For this, consider going for a highly relevant topic with moderate searches rather than trying to chase a high-ranking keyword, which has high competition. 

You can use tools like Google Adwords, Semrush, Aherfs, and Keyword Profiler with selection criteria on volume and keyword density.

Ahrefs organic keywords report

3. Find Keywords That Can Drive Qualified Referral Traffic

Link building isn’t just about ranking higher; it’s about attracting the right audience. And for that, we need to venture beyond search engines and tap into organic or referral traffic.

Referral traffic can happen only when you add value-enriching content to your site. Think of “how-to” guides, case studies, data-driven reports, or listicles. For referral traffic, listicles work best as they are most frequented by online readers and give quick information on a particular topic.

And when your content gets included in a listicle, ensure your anchor text isn’t just generic. It should ideally speak directly to the audience’s intent.

For example, instead of a bland “Click here to learn more,” you may want to consider a clear and enticing phrase like “Discover the SEO secrets of E-commerce giants” or “Get your free SEO audit tool.” This improves click-through rates and attracts qualified traffic interested in your specific offerings.

Additionally, make sure that your link placement is optimized. It should ideally be at the place where it is most relevant rather than being in the introduction or the conclusion of the blog.

4. Keywords That Convert = Gold!

Ranking keywords are often not just those at the top of your Search Console or Google Analytics. Instead, these are the ones that get high click-through rates and have the power to improve your referral traffic.

search console report

o find high-conversion keywords, you can focus on keywords that match user intent and have additional context.

Let’s consider the same example. Instead of “digital marketing,” you can focus on:

  • Keywords with Search Intent: Keywords with words like “best digital marketing tools,” “best digital marketing tools for B2B,” and others.
  • Trigger Words: Words like “buy,” “purchase,” “discount,” or “free trial” can subtly nudge visitors toward the next step in your conversion funnel.
  • Long-tail Keywords: Instead of mere digital marketing, you can target long-tail and specific keywords like “best digital marketing tools for 2024” or “Digital marketing strategies to get you more conversions.”

5. Find Existing Keywords with Backlink Gaps

As part of your competitor analysis, you can make the most of an opportunity if you notice an existing keyword your competitor ranks for but lacks credible backlinks.

Here’s how to dig for these buried gems:

  1. Use tools like Semrush’s Backlink Gap to unravel which keywords your competitors rank for but haven’t been secured. These are the keywords ready for the picking!
  3. Analyze the referring domains linking to your competitors for these keywords. Prioritize gaps with links from high-authority, relevant websites and win backlinks to your page.

6. Find Keywords & Write Great Content

The magic of keywords doesn’t just happen by itself; it all depends on the content that can put on a great show to captivate readers and compel them to engage with your page. To improve your link building, find highly bankable keywords and weave a story around it. You can follow the steps below to help ace this process:

  1. Value-driven Content Creation: Craft content that answers their questions, addresses their pain points and inspires them to take action. You can conduct research by examining the ‘People Also Ask‘ and start creating content around it. 
  3. Organic Keyword Usage: The idea is not just to stuff keywords randomly and try to hack the search engine algorithm. Instead, you want to integrate them naturally, ensuring your content resonates with the reader. Use keywords wherever relevant, and add links from other websites that will add authority to your article.
  5. Link Building Campaign: Once this is done, you can launch a manual link-building campaign, where you can reach out to websites and blogs related to your niche and ask if they are willing to publish your content or include a link back to your website.

This process may take some time initially, but once you get the ball rolling, you will also start getting natural links and visibility for achieving a successful link-building exercise. 


You are now ready to find the best keywords for your site and weave link-building campaigns around it. Of course, these are not the only ways to improve your link-building with keywords, but they can be a great starting point for improving your overall organic visibility.

You must also remember that SEO is not just about shortcuts or quick hacks. It is all about creating a long-term growth plan, where each activity stacks up to help the next and starts to build link magnets that slowly improve your referral traffic and boost authority. Once you have reached this stage, the path toward success is sustainable and simple.