How to become a better marketer: 10 marketing tactics that you need to work to stay on demand

How to become a better marketer: 10 marketing tactics that you need to work to stay on demand

How to become a better marketer: 10 marketing tactics that you need to work to stay on demand
Picture of Jonathan Buffard

Jonathan Buffard

Digital marketing is a dynamic field that demands constant evolution and adaptation. This article delves into ten key tactics to refine your marketing skills, emphasizing the importance of innovation, data-driven strategies, and customer-centric approaches. These tactics are designed to help you navigate the complexities of digital marketing and stay ahead in a competitive landscape.

Intellectual Curiosity

Intellectual curiosity is the driving force behind successful digital marketing. It’s about constantly seeking new knowledge and understanding that the digital landscape is ever-evolving. This means not just following trends, but actively exploring new ideas, technologies, and methodologies. Staying informed about industry changes, emerging tools, and innovative strategies is essential. By fostering a mindset of continual learning, you can anticipate changes and adapt your strategies accordingly, ensuring that your marketing efforts remain effective and relevant.

Embrace Change

In digital marketing, change is the only constant. We work in an industry that is in constant flux, and little transparency when it comes to how big platforms like social media and search engines work, we have to simply adapt, and keep adapting in order to be successful. Resisting change is a disadvantage.

To thrive, marketers must adopt a flexible mindset and view each change as an opportunity for growth and learning. Understanding and adapting to these changes, although challenging, is crucial for staying competitive. It involves being proactive in learning about new features and adjusting your strategies to leverage these changes. Resisting change can lead to stagnation, so embracing it is a key aspect of staying ahead in the digital marketing game.

Data-Driven Decisions 

Experience in marketing is invaluable, but decisions should always be grounded in data. This approach means analyzing metrics and basing strategies on concrete insights rather than just intuition. Whether an idea originates from a junior team member or the CEO, its merit should be judged based on data-driven results. This method ensures objectivity and maximizes the chances of success, allowing marketers to identify what truly works and what doesn’t. Implementing a data-centric approach in decision-making leads to more effective and efficient marketing strategies.

Growth Hacking 

It’s a term that has certainly been overused. But, it’s nonetheless a great strategy if done right. Growth hacking is a method focused on rapid experimentation across marketing channels and product development to identify the most efficient ways to grow a business. This involves continuous testing, analyzing results, and refining strategies. It’s about being agile and responsive, quickly identifying what resonates with your audience, and scaling successful tactics. Key to this approach is the willingness to test different targeting, messaging, and channels, continuously optimizing to build marketing funnels that are both profitable and scalable.


Relying on a single marketing channel or technique is risky. Diversification of marketing strategies is crucial for mitigating these risks. It involves spreading your marketing efforts across various channels and trying different techniques to ensure that you’re not overly dependent on any single approach. This tactic helps in balancing out the potential ups and downs in marketing performance and ensures a more stable and reliable marketing effort. Diversification also allows you to reach a broader audience and tap into different segments, which can lead to new opportunities for growth.

Customer-Centric Approach

A customer-centric approach means prioritizing the needs and preferences of your audience in every aspect of your marketing strategy. This begins with understanding who your customers are, what they need, and how they behave. Tailoring your marketing efforts, from the design of your website to the content of your campaigns, should all revolve around meeting these customer needs. This approach not only helps in creating more effective marketing strategies but also fosters loyalty and trust among your audience, leading to longer-term relationships and higher customer lifetime value.

Lateral Thinking

Lateral thinking in digital marketing involves finding creative and indirect approaches to overcome challenges. For instance, if competing for high-traffic keywords is challenging, you can focus on long-tail keywords or related queries that your audience is interested in. It’s another way of being customer-centric. Tools like Keyword Profiler can help identify these opportunities. By creating content that answers People Also Ask queries, you can build a presence in areas less saturated by competitors. This approach not only helps in achieving short-term goals but can also lay the groundwork for ranking for more challenging keywords in the future. This is just one example of how you can almost always outmaneuver your competitors with a little bit of strategy and lateral thinking.

Best Operating Procedures 

Learning from industry giants and implementing best operating procedures in your digital marketing efforts can lead to significant improvements. For example, personalizing the customer journey based on their interests and behavior can greatly enhance the effectiveness of your marketing. Utilizing marketing automation services and tools can do the heavy lifting for you, so  you can focus on strategy and creativity. Adopting these best practices ensures that your marketing efforts are not just effective but also efficient and up-to-date with industry standards.

Leverage Your Audience

The key to impactful digital marketing lies in understanding and leveraging your audience. This approach transcends mere data collection; it’s about engaging in meaningful dialogue, fostering a community, and building lasting relationships. Begin by conducting in-depth audience analysis to understand their preferences, needs, and behaviors. Use tools like Typeform to gather insights, making the process interactive and engaging. This data can then inform your marketing strategies, ensuring they resonate with your audience.

Moreover, observe how your audience communicates. The language they use, the platforms they prefer, and the content they engage with provide invaluable clues. By mirroring their communication style in your marketing, you create a sense of familiarity and trust.

Incorporate user-generated content where possible. Encourage your audience to share their experiences with your brand. This not only provides authentic content but also deepens their connection with your brand.

Finally, never underestimate the power of feedback. Regularly solicit and act on feedback from your audience. This iterative process of listening, adapting, and improving shows your commitment to their needs and builds a loyal customer base.

It Takes a Village: Building a Digital Marketing Community

Building a robust digital marketing community is about creating an ecosystem where knowledge, resources, and support are shared freely. This community can include fellow marketers, clients, industry experts, and even competitors. Start by actively participating in existing communities, both online and offline. Share your knowledge, engage in discussions, and offer help where needed.

Remember, a community is not just about taking; it’s about giving back. Offer mentorship, share resources, and provide support to up-and-coming marketers. By nurturing a thriving community, you not only enrich your own knowledge but also contribute to the growth of the industry as a whole.

About the author:

Hello, I’m Jonathan, Founder and Digital Director of Cayman Marketing Agency – Bottom Line Marketing. I’m a Franco/Italian digital nomad currently living in Amsterdam and Lecce. I’ve been working in digital marketing for over 15 years. My passion lies in helping businesses forge and nurture relationships with their audiences online, turning clicks into revenue! Feel free to reach out if you’d like me to write a post for your blog!