Google Trends is undoubtedly a fantastic tool that enables you to research the relative popularity of any single keyword.
However, it is fair to say that it is also quite limited when it comes to additional features. For example, using Google Trends, it is not possible to seek out new, emerging trends, that you might not know about yet, and most people get frustrated because they end up having to use additional SEO tools to complete all of the research they need on any trending terms that they do discover.
That being the case, it is never a bad idea to know what Google trend alternatives are out there, and which ones are worth your time and effort. So, without further ado, let’s take a look at the 6 best Google Trends alternatives you need to know about right now:
Why should Keyword Profiler be on your radar as not one of the best Google Trends alternatives, but the best overall? Quite simply because it is the all-in-one platform for “People Also Ask” questions.
The main reason why Keyword Profiler has the top spot is because it is much less general than Google Trends, instead taking a specialised approach to SEO. Its excellent ability to visualize “People Also Ask” questions directly from Google is a standout feature, offering real-time, question-based search data that is so vital for content creators who want to really understand the intent of their users.
Why? Because it enables them to more accurately address the specific concerns and questions that their target audience are actually interested in and searching for right now.
Not only that, but the option to download data in Excel format is highly convenient for the average content creator too. It allows for much more flexibility in data analysis and reporting than you can get from Google Trends, anyway.
Keyword Profiler’s ability to map keywords into topics, and further into a topical map tree, is another advanced feature that you may well be interested in. It is so useful because it facilitates a more organized and strategic approach to keyword research, and this enables users to see how different queries and topics interconnect with one another; something that is vital when it comes to creating a cohesive content strategy.
Additionally, the support for 120 languages, which Keyword Profiler offers, significantly broadens the tool’s applicability, making it an excellent choice for global SEO strategies, unlike Google Trends, which has more limited language support on the whole.
This feature, of course, also enables users to conduct localized keyword research and understand specific markets in depth, which is so important for businesses targeting a global audience.
To sum it all up, Keyword Profiler’s specialized features for SEO, its advanced data visualization tools, and extensive language support make it a strong alternative to Google Trends, especially for users who require detailed, question-focused search data and comprehensive keyword mapping capabilities.
Next on the list, we have Exploding Topics.
Why does it deserve second place in our rundown of Google Trends alternatives?
Let’s start with its algorithm which is able to scan every little bit of the web to find those upcoming trends you need to know about in literally dozens of categories.
Why does this matter?
Because it really does make it possible for you to find your about new products and trends well before the next person, and undoubtedly before the individuals who are using Google Trends, and Google Trends alone, will.
What’s even better about Exploding Topics is that you don’t even have to know exactly what you are looking for to find exactly what you need to find when you are using it; it allows you to choose a category of interest, and once you have done that.
You can scan the database for all of the latest trends within that category field.
In fact, this is why it really stands out from Google Trends: you can research and discover things you did not even know you wanted to research when you use Exploding Topics, whereas when you’re using Google Trends, you really do need to have a good idea of exactly what it is you are researching to have any kinds of real success.
Insider Intelligence, which is a collaborative effort between Business Indieer and eMarketer, has definitely been one of the most impressive tools of its kind to emerge in recent years.
This, unlike Google Trends, is a subscription-based newsletter focusing on all the latest trends.
What makes it stand out from the crowd?
The fact that it sends out trend reports every single day is a major factor in its success, and its place on this list. If you are looking for regular updates on the latest trends in a number of sectors and categories, you will certainly not be disappointed with its offerings.
Insider Intelligence enables you to browse through the sectors and categories with ease, so you can find the information that is most useful to you, when it is most useful to you, and it even gives you access to tools that show you trend projections.
As if that was not enough when you use Insider Intelligence, you will gain access to a significant library of upcoming-trends-based content from expert interviews to infographics, blogs, and even detailed reports, which will ensure your finger is well and truly on the pulse of your chosen topic.
Yes, it’s a bit more news platform than database, but don’t let that put you off because although you cannot track trends with this tool, you will be enable to learn everything you need to know about them and then some.
Treendly bills itself as “Google Trends on steroids” and this is, we have to say, a pretty accurate summary of the trend database, which more than earns a place on this list.
So, what exactly is Treendly? It’s basically a trend database and custom trend report generator that enables content creators and business owners to learn about new trends in their chosen industry.
Treendly offers a number of features that will enable users to search and filter trends, check out trend data (in numerous locations worldwide), and save those trends, as well as predicting the growth of up-and-coming trends, too.
As if that was not enough users of Treendly can also see how popular certain trends are on specific platforms such as YouTube search, Google search and even Amazon! This is really good news for teams who are looking to see exactly how users on a specific site search for the things they do.
Semrush is one of the best online marketing platforms out there for content teams social media marketers and business owners who are serious about SEO. They have a number of neat features, which will hold you hand along every step of the content creation journey from that all-important initial research to finding the right keywords and even writing the best content.
As if that was not enough, you can also use Semrush’s analytics tools, like its impressive rank tracker, to monitor how well your campaigns are going. It’s competitor analysis feature is particularly useful for seeing what kinds of things your competition are publishing, so you can make sure there are no gaps in your campaigns either.
Easy to use, and with a very affordable basic plan that will let you research keywords, track them, optimise your web pages, and more, it is a good choice for those of you just starting out in the world of content creation who want to get it right, right from the off. It will enable you to do so much more than Google Trend alone could ever offer.
Answer The Public
An honourable mention must go to AnswerThePublic, a simple keyword tool that basically lets you see Google searches and plan your content ideas based on what you find.
It’s free if you stick to a small search limit, intuitive to use, and is able to generate an alphabetical list of large volumes of keyword ideas.
You can even organise these keywords by type.
So, although it does not do nearly as much as the other options on this list, it is an excellent alternative for those of you who are looking for a basic trend tool that is not Google Trends.
Also read: Answerthepublic vs KeywordProfiler.com
As you can see, there is so much more to trending tools than Google Trends. Any one of these Google Trends alternatives would be an excellent addition to your SEO arsenal, allowing you to reach more people and work more efficiently to do so, at the same time.
Even if you do want to stick with Google Trends, then any of the above would make excellent supplementary tools for those times when you just need something a little more on your side. So, it’s definitely worth giving these tools a try to see which one best meets your needs. Just bear in mind, it won’t always be the same tool every time!